CASE STUDY | COVENANT HOUSE INTERNATIONAL

Building capacity through funding diversification and new audience engagement.

We helped Covenant House find ways to reach millennial audiences, a critical donor base they would need to engage for a stable future.

In the photo: A team from Delta participates in Covenant House’s Executive Sleep Out at Yankee Stadium.

SITUATION

Covenant House International (CHI) addresses the immediate and long-term needs of homeless and runaway teens throughout the U.S., Canada, and Latin America, as well as advocates on behalf of youth victims of human trafficking. A loyal but aging donor base meant that Covenant House had to engage new audiences in their lifesaving work. Historic efforts to reach potential donors weren't going to sustain them, despite having worked for over 30 years.

OUR WORK

  • Working with Covenant House leadership, we gained a deep understanding of organizational structure, current programming, and existing fundraising strategies.

  • Conducted internal and external stakeholder interviews.

  • Through well-facilitated conversations, meetings, and workshops, Impact Collaborative helped Covenant House leaders and employees make important prioritization decisions.

  • Conducted trial fundraising strategies in partnership with current and potential donor bases.

  • Developed and helped implement new fundraising strategy.

IMPACT

  • Significantly increased corporate philanthropy by over 230% within the first year of implementation.

  • Improved millennial engagement, a key audience identified to diversify funding long-term.

  • New organizational structure, processes, and communications have helped them sustain their approach over time.

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