CASE STUDY | PROCTER & GAMBLE
Leveraging the power of partnerships and media to save wildlife.
We worked with a coalition of internal and external partners to reinvigorate a signature corporate responsibility program to the benefit of nonprofit partners.
SITUATION
For many years, Dawn dish soap has been used to safely and effectively clean wildlife affected by oil spills. A team from Procter & Gamble (P&G) saw an opportunity to increase support for their nonprofit partners, International Bird Rescue (IBR) and Marine Mammal Center (MMC), while also increasing awareness about Dawn’s role in saving wildlife.
OUR WORK
As part of a collective that included teams from P&G, external media partners, IBR, and MMC, we helped develop strategy and additional nonprofit partnerships to reinvigorate Dawn Helps Save Wildlife, a corporate responsibility program and media campaign.
IMPACT
Dawn Helps Save Wildlife has become one of P&G's most visible CSR initiatives, resulting in significant increases in philanthropic funding and visibility for their nonprofit partners; over 150,000+ birds and marine mammals cleaned; and brand equity for Dawn.
STRATEGIC PARTNERS
International Bird Rescue; Marine Mammal Center
COMPETENCIES
CSR strategy & business alignment; nonprofit strategy; partnership development; integrated communications
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