MEMBERSHIP ORGANIZATIONS
The status quo is no longer an option. A viable future starts with your value proposition.
Many membership organizations are navigating a fundamental shift. The old model—built on exclusive access to information, publications, events, and credentials—is no longer relevant. Today, only 11% of association professionals describe their value proposition as compelling, and 56% report declining membership. What they've historically offered doesn't map to what members, partners, and funders actually need. We've helped associations define a different path.
Partnering with the executive director and board of an international association with over 110,000 members and 170 chapters, Impact Collaborative led a comprehensive restructuring of their strategy plan.
SERVICES
Strategic planning & roadmapping
Capacity building & funding diversification
Cross-sector partnership development
Membership strategy & engagement
Chapter & affiliate strategy
Program design & management
Governance & organizational design
The results: tripled corporate partnership and philanthropic revenue, 28 new cross-sector partnerships, and an 18% increase in membership. We rebuilt the frameworks, relationships, and internal alignment that allowed an association to articulate, and deliver on, a value proposition that's meaningful to all of its stakeholders.
Some of the membership organizations we’ve worked with.
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Over the years, we’ve supported AIGA on a number of strategic planning inititiaves, from funding diversification and program design to partership development and stakeholder engagement.
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Led strategic planning process for the New Jersey Chapter of the National Association of Social Workers, helping the leadership team align mission, operations, and growth initiatives.
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We conducted a series of workshops for SND’s Board of Directors that culminated in a five year strategic plan and a clearer value proposition.